Simple, friendly and transparent.

How to create a simple app to get financial loans? This was the challenge for this product. NoVerde was one of the first FinTech apps in Brazil and I could help them to develop the branding strategy and the UX Design for a simple and better product. Including interviews with stakeholders, prototype tests and consolidating their brand identity.

Smart loans, without leaving home.

NoVerde was born to give millions of Brazilians the opportunity to access quality financial products, using technology to be able to give them something far beyond their “credit scores” and offering a differentiated product that they would not have access in the traditional models. So far, more than 1.5 million people have applied for loans through the application that has already moved more than US$ 30 million.