Culture

In a world where consumers seek meaning and connection, culture serves as a bridge. Brands that respect and embrace cultural diversity, adapt to evolving norms, and contribute positively to society are often the most successful. Understanding and harnessing the power of culture is, therefore, a cornerstone of brand influence and longevity.

Instituto Casa Roberto Marinho

A cultural institution in Brazil dedicated to preserving the legacy of Roberto Marinho, a prominent media figure in the country. It hosts exhibitions and cultural events, including his personal collection of art and historical items, to promote Brazilian culture and art.

The Instituto Casa Roberto Marinho was established to honor and continue the work and interests of Roberto Marinho. It is housed in his former residence in the city of Rio de Janeiro. The institute’s primary focus is on cultural and educational activities. It hosts exhibitions, lectures, and other events related to Brazilian culture, art, and media.

Vinicius 100 years

Celebrating 100 years of Vinicius de Moraes: a Brazilian icon. Vinicius left an indelible mark as a poet, musician, and diplomat. His lyrical genius and timeless songs, like ‘Garota de Ipanema’, introduced the world to Bossa Nova. Beyond music, Vinicius’ poetic legacy endures, bridging cultures and inspiring artists worldwide. His centenary wss a tribute to a true cultural ambassador.