Art Direction for one of the biggest event of the world, the Brazil World Cup was a big challenge, creating the visual graphics and sign systems for the Final Draw.
A branding marketing platform to discuss the future of the society. Gathering journalists, startups and a new audience in a multi-action event. Where the creative idea and content strategic was created to connect new spots and mix news, creativity, art, music and business. The event received more than 10.000 people in São Paulo’s co-workspaces for debates, workshops and concerts, reaching more than 5 million people on streaming platform and TV.
Being a famous digital agency that attracted the creatives attention from all over the world, I had to adapt the culture from Brooklyn to their new office in Rio, creating unusual and striking events to develop the pride to be part of that team.