Nova Iguaçu F.C.

The pride of the Baixada

Shining brightly in their fluorescent orange kit, with the ball at their feet and working to reposition and redesign their identity, NIFC has become one of the main sources of pride and hope in an impoverished region of Rio. Inspiring young people and discovering talents, this project was responsible for raising the club’s level of sports development and marketing, taking to the streets, stands, windows and also to our hearts.